2007

In 2007, it was announced that West would be starring in a series directed by Larry Charles. He has been working on the pilot episode for the past two years with Larry Charles and Rick Rubin. He also had this to say on January 14: "I wouldn't do something as cliché as a reality show. At least give me the credit for being more creative than that. It's a situational half-hour comedy. It's fictional, and loosely based on my life." West recently collaborated with Japanese hip hop group Teriyaki Boyz to produce the single "I Still Love H.E.R.," a reference to Common's 1994 single "I Used to Love H.E.R.." It is rumored that West's introductory lines preceding his verse are a thinly-veiled jab at producer and rapper Danny!, who was mercilessly compared to West in the beginning of his career.

Further to this, during a radio appearance in early 2007, West, like many of his peers, recorded an impromptu freestyle to the popular song "Throw Some D's." West's version became extremely popular because of the different stance he took. The song that to all other rappers was about automobile rims, was used by West to comically refer to D-cup breasts. Because of the unexpected success of the song, West went on to make a video for the freestyle, in which he is seen playing his 'Old Ass Cousin.'

West was also featured in a new song called "Classic (Better Than I've Ever Been)." It was believed to be a single from his upcoming album, Graduation, because he is featured on the track, but Nike quickly explained that it was for the Nike Air Force 1's anniversary. It was meant only to be an exclusive track for the company.